We all know the importance of eating plenty of plant-based foods. But what about plant-based milk? Our aim with this campaign was to bring to life the connection between the natural goodness of plants and the nutritional benefits of plant-based milk. We showcased a world of lush plants in all their beauty to vividly forge the connection between plant milk and the plants it comes from. Overlaying these cinematic green vistas with the unexpected word “milk” created a powerful demonstration of the idea that we can ‘grow milk’ from plants and trees for our health and wellbeing.