Business Consulting & Digital Transformation.
Business Consulting & Digital Transformation.
SMART works with organisations to break through the inertia that blocks progress, by bringing strategic innovation to the three key needs facing business today.
With innovation integrated into every part of our offering, SMART focuses on the intersection of business, technology and design thinking, offering practical hard-working solutions for today’s complex commercial and marketing opportunities.
We discover
untapped potential.
Innovation is more than just our focus.
It’s a fundamental belief that for any organisation to thrive in today’s environment, innovation has to move from being a deliverable to a part of the culture. At the very core of how the organisation works.
We call this Integrated Innovation.
It means embracing change, being prepared to break down barriers and exploring the uncharted spaces that sit outside of the comfort zone.
Business consulting
Working with businesses and organisations to help them define their future is at the heart of Smart. But Business Consulting is not about offering philosophical musings or abstract advice - it’s about providing practical working solutions to help organisations identify and act on the opportunities they face.
It starts with working to help you identify the right path to innovation for you. But understanding the cultural environment both inside your organisation and in your markets we can optimise the ways your people and process work to deliver genuine innovation - the kind of new that leads to breakthroughs.
But getting to new is not enough - it needs to get to market to make a difference. The business impact of successful go-to-market strategies ensures that innovation is working for your business not just inside it.
These innovation strategies are not limited to creating new products, we also believe in the power of true brand innovation - especially for those brands that are looking beyond a facelift to undergo real transformation. Brand renewal is about understanding the things that really make a brand valuable to its consumers - and finding ways to amplify that need in its story, its design and its promise.
At the end of the day any brand is at it’s best when it is simply the sum of its actions. Innovation applied to the business model itself allows clients to ensure that their products and services are not delivered effectively but connect with their consumers through actions that work hard and make the right statement.
Brand Design
Design is no longer defined by how things look. Instead we believe the smart future of design is in redefining how things work - and more importantly work together. We come to Brand Design from the perspective of designing the full ecosystem in which a product, service - or even entire organisation - will live.
Our design process builds on the power of design thinking, optimised to operate at the speed of business today. It allows us to deliver new product innovation at speed, but driven by the right insights to maximise the chance of success. From prototyping, testing and designing we drive not only the product but also surround it with the marketing ecosystem it needs to thrive.
For Design to truly be smart, it also has to be human-centered. Not as a separate discipline but at the core of our design offerings. Service design - how we choose to interact with our consumers and users - is essential for organisations wanting to create not only more efficient processes, but deeper and more meaningful connections.
It all adds up to designing the kind of consumer experiences that drive business performance. Digital, retail, engagement, customer service - creating experiences that are consistently best-in-class - because they provide what consumers need. We help consumers navigate your brand to outcomes where everyone wins.
SMART is ready.
We love a good business problem. If you'd like us to take a look at yours, you can ping us anytime at hi@smartinc.com