Maurice Blackburn
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We Fight For fair
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Launch campaign
Maurice Blackburn | We Fight For fair | Launch campaign
Our 'We fight for fair' brand platform for Maurice Blackburn Lawyers launched with the firm’s largest advertising campaign in its history. This commercial features a stop-motion origami family and focuses on the company's message of fighting for a fair settlement. The 'We fight for fair' campaign also spanned across radio, print and online media. The core platform message was that Maurice Blackburn is a firm which fights for social justice and reinforce that here at Maurice Blackburn fights for its clients to try and get that little bit more for people who have suffered loss. It’s a powerful message and commitment from a firm that’s been supporting everyday Australians since since 1919 and served a leading role through its commitment to social justice.
Maurice Blackburn
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We Fight For fair
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WORTH FIGHTING FOR.
Maurice Blackburn | We Fight For fair | WORTH FIGHTING FOR.
The follow-up instalments of our 'We fight for fair' brand platform for Maurice Blackburn Lawyers were each filmed on location from Cairns, to Melbourne and regional Australia, to demonstrate the breadth of expertise and support the firm offers its national client base of everyday Australians. In this powerful execution, 'Worth Fighting For', we drive home the message that at Maurice Blackburn, we never stand back when bad things happen to good people. The core platform message was that Maurice Blackburn is a firm which fights for social justice and reinforce that here at Maurice Blackburn fights for its clients to try and get that little bit more for people who have suffered loss. It’s a powerful message and commitment from a firm that’s been supporting everyday Australians since since 1919 and served a leading role through its commitment to social justice.
Maurice Blackburn
|
We Fight For fair
|
FIGHT BACK
Maurice Blackburn | We Fight For fair | FIGHT BACK
The final instalment of our 'We fight for fair' brand platform for Maurice Blackburn Lawyers seized on the them 'Fight Back', to convey the strength of conviction and lengths the firm will go to for its national client base of everyday Australians. In this powerful execution, we ask: since when has it been okay to make one man unhealthy to make another man rich?
For a person to lose an income or a chance at life and have to suffer in silence? It's never been okay. The core platform message was that Maurice Blackburn is a firm which fights for social justice and reinforce that here at Maurice Blackburn fights for its clients to try and get that little bit more for people who have suffered loss.
It’s a powerful message and commitment from a firm that’s been supporting everyday Australians since since 1919 and served a leading role through its commitment to social justice.