Beards are everywhere and when you sell razors, that’s a problem. So we how did BIC Flex 3 get these men to shave? By staging Hipsterventions and getting friends, to shame friends into becoming themselves again.

Firstly we needed to recruit an army and social lured in all the help we needed. We pointed people towards the website where we exposed the dreadful truth about hipsters and the signs and symptoms to help diagnose a hipster. Then we offered them a free Hipstervention Kit with all the tools necessary to shave a friend. We didn’t just shave beards we shaved lives.