SMART is the reboot and reinvention of one of Australia’s most progressive marketing services brands.
As part of a fully integrated family of top tier communications agencies, SMART brings a renewed strategic focus to the three key needs facing business today.
With innovation integrated into every part of our offering, this focus on the intersection of business, technology and design thinking delivers solutions for today’s complex commercial and marketing opportunities.
Managing Partner/Business
Dominic has over 20 years of experience in marketing, branding, and communications in Australia and Europe. His career started in advertising with Clemenger BBDO in Australia. He then moved to McCann-Erickson London, where his clients included industry heavyweights such as Unilever and Black & Decker Europe. He was also leader of the Bacardi Innovations team for McCann.
Managing Partner/Creative
30 years ago Bob walked into his first job as a 19 year old copywriter – in a six person agency above a Chinese restaurant in outer Melbourne, Australia. The clients: local car dealers and real estate agencies. It was here that he learned the value of ideas that do actually move people to action.
General Manager/Head of Digital Performance
A data-driven, digital expert with skills across all things marketing in the digital space. Brendan has worked in the industry from a ground-up background for over 15 years.
SMART is part of a family of leading Australian creative communication businesses, built on the agility and spirit of full service creative independence, with the scale and intellectual capital of the world's largest global agency.
We love a good business problem. If you'd like us to take a look at yours, you can ping us anytime at hi@thehero.co
